Sigma’s Rising Star: Kasey Rayton

Kasey Blog HeaderMeet our February Rising Star, Kasey Rayton! Kasey is an Australian social media starlet with a passion for all things beauty. Keep reading to learn more about our rising star, Kasey!


What inspired you to start your YouTube channel?
I was actually studying Nutrition Science at University at the time and absolutely hating it. It just wasn’t what I was passionate about and I felt so lost, like I was just floating through life with no real passion for anything. I’ve always loved makeup and I remember just stumbling across one of Lauren Curtis’s videos and immediately falling in love with her and the whole online beauty community. It was a world I didn’t even know existed and I would just spend all my time watching videos instead of studying. I really didn’t put too much thought into it because I was at such a low point mentally that I just knew it was what I wanted to do. So a few months later I bought a camera and just started filming videos. It was all very spontaneous but the best decision of my life.

What is your favorite thing about being an influencer?
There are so many amazing opportunities that come with being an influencer and I truly appreciate every single one of them, but the ability to connect with people all over the world has been incredible. I’ve made some really amazing life-long friendships that make my heart so full, so that’s definitely my favorite part.

How do you like to spend your free time?
Stalking dogs. Seriously. I’m obsessed with dogs. I recently moved out of my parents house so I had to leave behind our family dogs, Gibson and Lilly. I visit them on weekends, but to fulfill my daily needs I have coffee most mornings at a local dog cafe just so I can pet everyones dogs. I have a problem.

What is something your followers don’t know about you?
I used to play World of Warcraft, like everyday. And I’ve considered starting a Sims YouTube channel.

Your looks are always so glamorous; where do you find your inspiration?
I’m really inspired by Brookelle on Instagram, her looks are incredible. Instagram is just really inspiring in general because there’s so many talented artists sharing their creations. Sometimes I’m inspired by random things though. I took a photo of some flowers last week that really inspired me to do a makeup tutorial. I have a color wheel as well, so if I’m ever stuck for inspiration I use that for color ideas.

What do you consider your “signature” makeup look?
I have a lot of lid space so I love doing cut creases or halo eyes. I just think they are such beautiful eyeshadow styles and you can do so many different color variations. I do love warm eyeshadows the most though, oranges, reds, deep berry tones etc.

If you could only use one makeup product for the rest of your life what would it be?
I actually don’t wear makeup 80% off of the time, so probably concealer. I’m naturally very fair haired so I would get lash extensions so I wouldn’t need mascara, and I’d have my eyebrows tattooed because they’re basically bald. Then I could just use concealer to spot correct any dark circles, blemishes or mix it with moisturizer for a BB cream.. Is that cheating?

 What are your top 3 favorite Sigma products or brushes?

The F80 Flat Kabuki brush is my favorite for foundation. And my dream team for cut creases are the E06 Winged Liner and E36 Blending Brush. You’ll slay any cut crease with them, trust me.


Connect with Kasey!

YouTube | Instagram | Twitter
Snapchat: kaseyrayton

Sigma’s Rising Star: Roxette Arisa

Roxette Arisa Blog Header

Meet our January Rising Star, Roxette Arisa! Roxette is an up and coming beauty guru who slays every makeup look she creates for her ‘Roxstars’ on her YouTube channel. Keep reading to learn more about our Rising Star, Roxette!


What inspired you to start a YouTube channel?
I’ve always had a huge passion for beauty and makeup because of my figure skating background. When I first discovered the beauty community on YouTube, I watched Annie Jaffrey and Zoella constantly. They both inspired me so much – I just love the positivity and inner beauty they both portray. I’m pretty sure I watched through every single one of their videos and at that point, wanted to try creating a video of my own. Granted it was one of the worst videos I’ve ever seen (definitely cringe-worthy lol)… but everyone has to start somewhere, right? 😉

What is your favorite type of video to make?
I love doing Chit Chat GRWM’s, Celebrity-Inspired looks and Everyday Makeup tutorials!

What advice do you have for someone who is thinking about starting a channel?
Be yourself and never give up! I know that may sound cliché, but it’s so true! I’m a firm believer that the best way to stand out amongst the crowd is to be true to who you are. When I first started my channel, I was super shy in front of the camera. I was afraid of what people would think of me while watching my videos, but once I let go of that fear I was able to genuinely be myself on camera. Never ever give up on your goals and aspirations. Dedicate your heart and soul to what you’re passionate about and you will be successful at whatever you put your mind to.

Describe your ideal everyday makeup look.
I’ve been really into “No-Makeup Makeup” looks lately. Concealer, light bronzer and lots of glow!

Where do you see yourself in 10 years?
I’m not sure exactly where I’ll be in 10 years – I just know I want to be happy whatever I’m doing!

What is your best beauty secret?
Water, water, water! Staying hydrated is SO important! I notice a huge difference in my skin and the way my makeup applies when I make sure to stay hydrated. If you know me, I bring my water bottle everywhere I go so I’m constantly hydrating!

You create so many new looks every week; where do you find your inspiration?
I find inspiration from everything around me whether it be fall leaves, celebrity makeup looks, a beautiful sunrise – beauty is all around us!

If you could only use one makeup product for the rest of your life what would it be?
OMG! This is tough. Hmm probably a concealer… I’d have to go with NARS Radiant Creamy Concealer – it’s one of my ride or die products because it’s lightweight and doesn’t budge!

What do you consider your “signature” makeup look?
Bronzed and Glowy Glam!

What are your top 3 favorite Sigma products or brushes?
This one is easy!
Standout Eyes Gel Eyeliner in Wicked
E06 Winged Liner Brush
F42 Strobing Fan
I could not live without ANY of these!


Connect with Roxette!
YouTube | InstagramTwitter
Snapchat: rox93

Sigma’s Rising Star: Hailie Barber!

AF_NL_12-19_RisingStar_HailieBarber-02Meet our December Rising Star, Hailie Barber! Hailie is a spunky beauty influencer who loves to play with color and glitter. Keep reading to learn more about our Rising Star, Hailie!

What inspired you to start your youtube channel?
I was inspired to start my YouTube channel just because I loved watching makeup tutorials in my free time. I still do! I was always so fascinated how you can begin looking one way and then completely transform your entire look. Watching makeup tutorials took up a good chunk of my time and I was always practicing makeup and recreating the looks anyway, so I was like, why not give this a shot myself? Best decision I’ve ever made.

What advice do you have for someone who is thinking of starting a channel?
My advice to anyone thinking of starting a channel is to just go for it. Pick a day and sit down and go do it! There is never a “right” time and you don’t need fancy equipment to just start out. You build a following by creating good content, showing passion, and by just being you. There’s nothing to be nervous about – you just gotta do it!

Describe your ideal holiday makeup look?
My ideal holiday look is pretty classic, something bold and smokey with lots of glitter!

Where do you see yourself in ten years?
In ten years I’d like to be working for a makeup company and helping with all the creatives. It’s a dream of mine to start getting into the design aspect of it all, and really create something magical! 

What is your best beauty secret?
My best beauty secret… That’s so hard because I always spill my “secrets” all over YouTube, haha! One of my favorites though, is to get your blending sponge nice and damp and then pick up a ton of translucent powder, almost like you’re about to bake your face, and then pat that along your under eye area! The damp sponge will melt the powder into your skin and give you an airbrushed finish with no creases!!

Your looks are always so fun and colorful; where do you find your inspiration?
I find inspiration for my colorful looks from just about anything. I love looking through fashion magazines and drawing inspo for their color schemes, but honestly I could be looking at a box of Captain Crunch and be like, wow, those colors would make for an amazing eye look!

What do you consider your “signature” makeup look?
My signature makeup look is probably a warm toned smokey eye with a pop of shimmer, a strong highlight and contour, and a matte nude lip! Possibly boring, but it’s my go-to!

What are your top three Sigma products or brushes?
F80 Flat Top Kabuki – If you don’t own that brush yet, what are you doing honestly because it’s a GAME CHANGER.
Sigma Spa® Brush Cleaning Mat –  It makes cleaning your brushes so much more quick and easy!
SigMagic™ Brushampoo™ – I can’t get over how well it cleans my brushes – they look brand new!

Connect with Hailie!
YouTube | Instagram | Twitter
Snapchat: xhailiebarberx

Sigma’s Rising Star: Coco Lili


Meet our November Rising Star, Coco Lili! Coco Lili is a beauty influencer from France who loves
sharing tips and tricks with her followers through her makeup tutorials, and hopes to publish a book someday!
Keep reading to learn about our Rising Star, Coco Lili!


What inspired you to start your YouTube channel?
I remember searching online for something beauty related when I suddenly stumbled on this whole secret world of beauty tutorials on YouTube. This was back when YouTube wasn’t as big as it is today, and I found myself watching beauty videos every day instead of studying for University. That’s when I decided to make my own beauty channel!

Where do you find inspiration for your videos and makeup looks?
I find inspiration in everyday life, while traveling and especially in nature. I am most inspired when I break out of my usual routine and expand my horizons.

What are your favorite videos to make?
Makeup tutorials. There is something super exciting about beating a face from start to finish.

How do you spend your free time?
I like spending time in nature, working out, reading books and spending time with my loved ones.

What is your best beauty secret?
Moisturize! Healthy skin is so important. A nice makeup look starts with a clean and healthy canvas.

Where do you see yourself in 10 years?
Apart from being married and living my “happily ever after”, I’d love to have my own line of beauty products one day and maybe even publish a book!

What is your guilty pleasure?

Where is one place you would love to travel?
The Maldives & a safari in Africa are definitely on my bucket list.

What are your top 3 favorite Sigma products or brushes?
E40 Tapered Blending brush – the all-star of the blending brushes
F80 Flat Kabuki brush – best brush to apply liquid foundation
F42 Strobing Fan brush – for that perfect glow


Connect with Coco Lili!
YouTube | Instagram
Snapchat: Lili.Lizi

Sigma’s Rising Star: Hello Catie


We are excited to introduce our October Rising Star, Hello Catie. Catie is a lifestyle and beauty influencer from Taiwan who is a self-proclaimed shopaholic! Keep reading to learn more about our Rising Star, Hello Catie!


What inspired you to start your YouTube channel?
I’m a shopaholic and I like to search for product reviews on YouTube before making a purchase. After doing this so many times, I thought it would be fun to share my thoughts with the world! That’s how I started.

What are your favorite types of videos to make?
Definitely Shopping Haul videos!!!

If you could only use one makeup product for the rest of your life, what would it be?
This is a tough question. I think I’ll give foundation my vote. After all, the most important thing to me is to have a flawless skin.

How do you spend your free time?
Just typical things that girls do when they’re bored, like watching videos on YouTube, shopping, reading and etc.

What advice to you have for someone who wants to start a YouTube channel?
It’s not an easy path and success doesn’t happen overnight. Make sure you’re passionate about what you do and have a strong heart when dealing with criticism.

Where is one place you would love to travel?
It’s hard to just pick one! There are so many places I want to go, but right now I would say Northern Europe. The ancient history, myths and legends really intrigue me and make me want to go on an adventure!

What is your best beauty secret?
GET ENOUGH SLEEP! It’s crucial if you want to look and feel younger, vibrant and energized.

What are your top 3 favorite Sigma brushes or products?
F25 – Tapered Face Brush – The face brush I can’t live without!
F10 – Powder/Blush Brush – It helps me apply my blush super evenly and natural.
E65 – Small Angle Brush – It makes perfect wing!


Connect with Catie!
YouTube | Instagram | Blog

Sigma’s Rising Stars: The Sigma Beauties

Sigma Beauties

We’re excited to introduce our September Rising Stars, the Sigma Beauties! We’ve teamed up with them to bring you fun tutorials on our YouTube channel! Click here to read more about out the Beauties, and don’t forget to subscribe to our YouTube channel to see them in action!

Connect with the Sigma Beauties!
CourtneySophia | TaniaShayHailieMakenzieZuly

Sigma’s Rising Star: Jonysios

Jonysios Rising Star Blog

Meet our August Rising Star, Jonysios! Jony is widely known for his adventurous makeup looks on Instagram and dreams of becoming a move star someday! Keep reading to learn more about our Rising Star, Jonysios. 


What inspired you to start posting makeup looks on social media?
I’ve always been really into makeup but I thought the only way I could express myself was locked inside my bathroom. Until one day, I saw a picture of Manny Gutierrez (Mannymua) and realized that boys who love makeup shouldn’t hide themselves. There is enough love for everyone and we deserve it as much as anybody else!

So that’s why I decided to show people what I like to do, and they liked it! We only live once, so let’s make that one and only life wonderful! 

Where do you find inspiration for your looks?
In everything, Music, TV, Cinema, Art, Literature, Theme parks, Nature, People, History! I like to say that my life is a theatre. I live between fantasy and reality, that’s how my inspiration keeps flowing! I just love when our world meets magic!

What is something that your followers don’t know about you?
My shoe size?! Haha. I actually don’t remember what I’ve said or what I haven’t said, but that’s no big deal, I mean, I’m not afraid to speak about my life!

If you could have any super power, what would it be?
I grew up in a family obsessed with superheroes, villains and stuff like that, so now, I am too!

My all-time favorite characters are Catwoman (Duh!) and Poison Ivy (Duhuh!)

But anyway, I would either control plants because it’s the ABSOLUTE FIERCENESS; or be able to communicate with animals just like a Disney character!

What would your “perfect weekend” consist of?
I’m going to sound so boring, but I love spending my weekends with my cats, playing video games! Yes, they love video games too… Or in a theme park! A weekend at a theme park is the best thing ever!

Who is someone you look up to in the beauty industry and why?
It’s hard to pick just one because there are too many amazing artists I look up to! But I would say Lady Gaga. I know she’s not just in the beauty industry but she helped me rise like a phoenix! Her art evolves all the time and everything she does has a meaning! I know I wouldn’t be doing what I do now if it wasn’t for her!

What is your favorite look you’ve created?
Each look I do has a soul and a concept. It would be hard to choose only one, but I really enjoyed doing my Alien look, because the music I’ve used is so special to me, I have chills watching the video! *weirdo talking* Also I love creating witchy/grunge looks! That’s usually my go-to look in real life!

Where do you see yourself in 10 years?
To be honest, I don’t want to lock myself in the makeup industry only. I love performing — that’s what I’ve been doing since I was 6. So a goal of mine would to be in movies, TV series or even onstage! I’m obsessed with American Horror Story and all those creepy shows, I really want to be in something like that!

But, regarding social media, I’m about to start a youtube channel which will be the extension of my Instagram account. But be ready for surprises, it won’t be a makeup channel only! (wink)

What are your top 3 favorite Sigma products or brushes?
Sigma brushes are everything! I love the F15 Duo Fibre brush — I use it to blend my cream contour or to apply bronzer/blush!

I also love the E50 Large Fluff brush and use it to pack a light nude eyeshadow on my eyelids as a base.

Oh, and the tiniest brush in all the land, the E06 Winged Liner brush! This eyeliner brush is perfect for eyeliner (of course) — to precisely shape them and draw hair-like textures.


Connect with Jony!
Instagram | YouTube

Sigma’s Rising Star: Denitslava


We are very excited to introduce our July Rising Star, Denitslava! Denitslava is a talented beauty influencer who lives in Greece and continuously wows us with her makeup looks and videos. Keep reading to learn more about our Rising Star, Denitslava!


What inspired you to start posting makeup looks on Instagram and YouTube?
When I was about 17 years old, I started watching tons of makeup tutorials on YouTube. I also followed many artists on Instagram to keep track of the newest trends and techniques. One day, I decided to create a look and post it on my Instagram and see what happens. Surprisingly, I got some great feedback from my friends and family and that inspired me to create even more. I started getting so many requests from my followers to do tutorials on the looks I was posting, as they wanted to know how I achieve them. And that’s how everything started. I’m so happy to be able to do what I love!

Where do you find inspiration for your makeup looks?
My inspiration comes from my mood that day. If I wake up feeling bold, well, it’s going to be a black smoky eye with dark lips! Haha.

What is something that your followers don’t know about you?
I wasn’t always interested in makeup as much as I am now. I started getting into it when I was 16-17 years old.

How do you spend your free time?
I love spending my free time by the sea. It’s so relaxing!

What is your best beauty secret?
No matter what your skin type is, use a moisturizer on a regular basis. This will make your foundation look better and your skin healthier.
If you could have any super power, what would it be?
Hmm, how about being able to do a full face of makeup in less than a second. Can you imagine how cool that would be? :)

Where is one place you would love to travel?
My dream destination is the place I am living right now, Greece! I feel so lucky :)

What are your top 3 favorite Sigma products or brushes?
F40 Large Angled Contour Brush – It’s perfect for contouring.
E06 Winged Liner™ Brush – Best eyeliner brush ever!
Liberally Toasted Gel Eye Liner – I use it on my eyebrows. It’s amazing!


Connect with Denitslava!
YouTubeInstagram | Twitter
Snapchat: denitslava

Sigma’s Rising Star: Jackie Aina

Jackie Aina

We are excited to introduce our June Rising Star, Jackie Aina! Jackie is a YouTube guru and beauty influencer who strives to “change the standard of beauty” and empower others through her tutorials, makeup looks and other beauty and lifestyle tips and tricks. Keep reading to learn more about our Rising Star, Jackie Aina!


What made you decide to start your YouTube Channel?
To put it simply, representation! When I started, YouTube wasn’t as popular as it is now, and as much as I loved indulging in tutorials and beauty tips I noticed it was really hard to find tutorials and tips for women who looked like me and had dark skin. So I started my own channel.

Where do you find inspiration for your makeup looks?
I would say everywhere. From the red carpet, to seasons, to whatever is trending at the moment. I really never run out of inspiration and ideas.

How do you spend your free time?
Oddly enough YouTube is what I really enjoy doing in my free time. Filming and creating new looks and of course I love to shop!

What is something that your followers may not know about you?
I used to be a spelling bee champ and a REAL book worm in my high school days! No literally, I read several books a week, every single week!

What is your guilty pleasure?
Wendy Williams!

Who is someone that you look up to in the beauty industry and why?
I have several that I look up to but I would definitely say Sam and Nic of Pixiwoo for building the empire that they have with kids and a family. I think it’s very inspiring!

If you could travel anywhere in the world, where would it be?
I haven’t been to Australia yet, that’s definitely high on my list.

What is your best beauty secret?
Drink water! It’s good for pretty much everything and your skin sure will love you for it.

Where do you see yourself in 10 years?
Hopefully with my name in a major retailer like Sephora or Ulta :)

What are your top 3 favorite Sigma brushes or products?
F80 Flat Kabuki™ – Amazing for blending foundation!
E20 Short Shader – One of the ONLY brushes that works well to blend eye shadow on my lower lash liner without it looking too harsh on my eye shape!
E54 Medium Sweeper™ – Love this for heavy and more pigmented lid shadow application
Honorary Mention: The Aura Powder Blushes! They’re amazing.


Connect with Jackie!
YouTube | Twitter | Instagram
Facebook: Jackie Aina

Sigma’s Rising Star: Amadea

Amadea Rising Star

We are excited to introduce our May Rising Star, Amadea! Amadea is a Croatian makeup artist,
social influencer and full-time mom who loves sharing her passion for makeup and beauty with her followers.
Keep reading to learn more about our Rising Star, Amadea!


Where do you find inspiration for your makeup looks?
I never really look for inspiration; it just comes to me when I do my makeup without thinking. I love makeup and art – for me it’s something that just feels innate.

What is your best beauty secret?
I have a lot! I feel like all of the tricks that are popular on Instagram now are things I discovered a long time ago. When I was in school, I would use a matte grey-brown eye shadow to enhance the fullness of my hairline and people laughed at me. But today, a lot of girls are doing it!

What is something that your followers don’t know about you?
There’s a lot that people don’t know about me! I lived with my grandfather when I was younger and he raised me. Also, before I became a makeup artist, I went to school for fashion design and sculpture.

How do you spend your free time?
I spend my free time with my little daughter Neyra and with my best friend, my husband, Vladimir. It’s never boring with them! We love traveling together or even just sitting on the couch and watching a good movie. I love spending time with my family, sisters and grandpa.

If you could have any super power, what would it be?
I’d like to be able to transport to any part of the world, whenever I want!

What advice do you have for someone who wants to start working in the beauty world?
Never give up on your dreams, and don’t listen to the naysayers. Believe in yourself!

What are your top 3 Sigma brushes or products?
This is a difficult question because I love all Sigma products, especially brushes! I also love the Brow Powder and Highlight Duos – they are a must-have!


Connect with Amadea:
Instagram | YouTube
Snapchat: amadeamuse