Sigma’s Rising Star: Kasey Rayton

Kasey Blog HeaderMeet our February Rising Star, Kasey Rayton! Kasey is an Australian social media starlet with a passion for all things beauty. Keep reading to learn more about our rising star, Kasey!


What inspired you to start your YouTube channel?
I was actually studying Nutrition Science at University at the time and absolutely hating it. It just wasn’t what I was passionate about and I felt so lost, like I was just floating through life with no real passion for anything. I’ve always loved makeup and I remember just stumbling across one of Lauren Curtis’s videos and immediately falling in love with her and the whole online beauty community. It was a world I didn’t even know existed and I would just spend all my time watching videos instead of studying. I really didn’t put too much thought into it because I was at such a low point mentally that I just knew it was what I wanted to do. So a few months later I bought a camera and just started filming videos. It was all very spontaneous but the best decision of my life.

What is your favorite thing about being an influencer?
There are so many amazing opportunities that come with being an influencer and I truly appreciate every single one of them, but the ability to connect with people all over the world has been incredible. I’ve made some really amazing life-long friendships that make my heart so full, so that’s definitely my favorite part.

How do you like to spend your free time?
Stalking dogs. Seriously. I’m obsessed with dogs. I recently moved out of my parents house so I had to leave behind our family dogs, Gibson and Lilly. I visit them on weekends, but to fulfill my daily needs I have coffee most mornings at a local dog cafe just so I can pet everyones dogs. I have a problem.

What is something your followers don’t know about you?
I used to play World of Warcraft, like everyday. And I’ve considered starting a Sims YouTube channel.

Your looks are always so glamorous; where do you find your inspiration?
I’m really inspired by Brookelle on Instagram, her looks are incredible. Instagram is just really inspiring in general because there’s so many talented artists sharing their creations. Sometimes I’m inspired by random things though. I took a photo of some flowers last week that really inspired me to do a makeup tutorial. I have a color wheel as well, so if I’m ever stuck for inspiration I use that for color ideas.

What do you consider your “signature” makeup look?
I have a lot of lid space so I love doing cut creases or halo eyes. I just think they are such beautiful eyeshadow styles and you can do so many different color variations. I do love warm eyeshadows the most though, oranges, reds, deep berry tones etc.

If you could only use one makeup product for the rest of your life what would it be?
I actually don’t wear makeup 80% off of the time, so probably concealer. I’m naturally very fair haired so I would get lash extensions so I wouldn’t need mascara, and I’d have my eyebrows tattooed because they’re basically bald. Then I could just use concealer to spot correct any dark circles, blemishes or mix it with moisturizer for a BB cream.. Is that cheating?

 What are your top 3 favorite Sigma products or brushes?

The F80 Flat Kabuki brush is my favorite for foundation. And my dream team for cut creases are the E06 Winged Liner and E36 Blending Brush. You’ll slay any cut crease with them, trust me.


Connect with Kasey!

YouTube | Instagram | Twitter
Snapchat: kaseyrayton

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