Sigma’s Rising Star: Hannah Schroder

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What inspired you to start your YouTube channel?
I was forever watching YouTube and was just totally infatuated with people like Jaclyn Hill, Chloe Morello, Lauren Curtis etc. and at the time I was having a bit of a mid 20’s crisis lol! I wasn’t feeling happy and was really bored, so one day my boyfriend just said to me “Why don’t you try making videos like that? I think you’d be good at it!” I was so nervous but I thought, well I’ve got nothing else to do so I may as well see what it’s like and the next day I filmed my first video. So it was certainly a combination of my favorite YouTubers and my boyfriend who got me to take that step and start. :-)

What is your favorite thing about being an Influencer?
Being able to connect with people from all over the world would have to be the coolest thing ever! I’ve made so many friendships through YouTube and Instagram that I cherish so much.

How do you like to spend your free time?
I love to just curling up on the lounge with my pups Lily and Mia, with a good cup of tea and a chocolate, watching Netflix =D

What is something your followers don’t know about you?
I love the Sims and whenever I have a good chunk of down time playing it is my guilty pleasure haha!

What is your favorite type of video to film?
I love filming hauls! I just find I get so excited sharing about new products so it’s always a blast filming them.

What do you consider your “signature” makeup look?
I’d have to say a full beat base with minimal eye makeup, a nude or pink lip and some subtle false lashes, pretty much the same as what I’m wearing in my picture :-)

If you could only use one makeup product for the rest of your life what would it be?Mascara!! I couldn’t live without it!

What are your top 3 favorite Sigma products or brushes?
The 3DHD™ Blender is my new obsession, the F05 Small Contour Brush and the E25 Blending Brush.


Connect with Hannah!
YouTube | Instagram | Twitter
Snapchat: hansheaven

Sigma’s Rising Star: Valeria Loren

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Meet our March Rising Star, Valeria Loren! Valeria is an up and coming Puerto Rican beauty blogger who loves fashion and all things glam. Keep reading to learn more about our rising star, Valeria!


What inspired you to start your YouTube channel?
What inspired me the most was the fact that I could do what I love which is being a Beauty Influencer and making it an actual career, actually loving what i do and it not feel like work.

What is your favorite thing about being an social media influencer?
My favorite thing about being a social media influencer is how much can you impact someone else life by being an inspiration to them or someone they look up to or aspire to be like one day. At least that’s how I feel about all the influencers I look up to!

How do you like to spend your free time?
I like to spend my free time by cleaning, organizing and watching YouTube!

What is something your followers don’t know about you?
I would LOVE to be the voice of an animated movie one day! Haha just dreaming!

Your looks are always so glamorous; where do you find your inspiration?
Aw, thank you! I mostly get inspiration from other influencers and give it a twist of my own!

What do you consider your “signature” makeup look?
My signature makeup look would consist of glowing skin, lashes and brows!

If you could only use one makeup product for the rest of your life what would it be?Probably lashes, I’m just so obsessed!!!

What are your top 3 favorite Sigma products or brushes?
Okay this is so easy; F42 Strobing Fan™, SigMagic™ Brushampoo™ and my new favorite Aura Powder Blush in Nymphaea!


Connect With Valeria!
YouTube | Instagram | Twitter
Snapchat: valeloren

Sigma’s Rising Star: Kasey Rayton

Kasey Blog HeaderMeet our February Rising Star, Kasey Rayton! Kasey is an Australian social media starlet with a passion for all things beauty. Keep reading to learn more about our rising star, Kasey!


What inspired you to start your YouTube channel?
I was actually studying Nutrition Science at University at the time and absolutely hating it. It just wasn’t what I was passionate about and I felt so lost, like I was just floating through life with no real passion for anything. I’ve always loved makeup and I remember just stumbling across one of Lauren Curtis’s videos and immediately falling in love with her and the whole online beauty community. It was a world I didn’t even know existed and I would just spend all my time watching videos instead of studying. I really didn’t put too much thought into it because I was at such a low point mentally that I just knew it was what I wanted to do. So a few months later I bought a camera and just started filming videos. It was all very spontaneous but the best decision of my life.

What is your favorite thing about being an influencer?
There are so many amazing opportunities that come with being an influencer and I truly appreciate every single one of them, but the ability to connect with people all over the world has been incredible. I’ve made some really amazing life-long friendships that make my heart so full, so that’s definitely my favorite part.

How do you like to spend your free time?
Stalking dogs. Seriously. I’m obsessed with dogs. I recently moved out of my parents house so I had to leave behind our family dogs, Gibson and Lilly. I visit them on weekends, but to fulfill my daily needs I have coffee most mornings at a local dog cafe just so I can pet everyones dogs. I have a problem.

What is something your followers don’t know about you?
I used to play World of Warcraft, like everyday. And I’ve considered starting a Sims YouTube channel.

Your looks are always so glamorous; where do you find your inspiration?
I’m really inspired by Brookelle on Instagram, her looks are incredible. Instagram is just really inspiring in general because there’s so many talented artists sharing their creations. Sometimes I’m inspired by random things though. I took a photo of some flowers last week that really inspired me to do a makeup tutorial. I have a color wheel as well, so if I’m ever stuck for inspiration I use that for color ideas.

What do you consider your “signature” makeup look?
I have a lot of lid space so I love doing cut creases or halo eyes. I just think they are such beautiful eyeshadow styles and you can do so many different color variations. I do love warm eyeshadows the most though, oranges, reds, deep berry tones etc.

If you could only use one makeup product for the rest of your life what would it be?
I actually don’t wear makeup 80% off of the time, so probably concealer. I’m naturally very fair haired so I would get lash extensions so I wouldn’t need mascara, and I’d have my eyebrows tattooed because they’re basically bald. Then I could just use concealer to spot correct any dark circles, blemishes or mix it with moisturizer for a BB cream.. Is that cheating?

 What are your top 3 favorite Sigma products or brushes?

The F80 Flat Kabuki brush is my favorite for foundation. And my dream team for cut creases are the E06 Winged Liner and E36 Blending Brush. You’ll slay any cut crease with them, trust me.


Connect with Kasey!

YouTube | Instagram | Twitter
Snapchat: kaseyrayton

Sigma’s Rising Star: Roxette Arisa

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Meet our January Rising Star, Roxette Arisa! Roxette is an up and coming beauty guru who slays every makeup look she creates for her ‘Roxstars’ on her YouTube channel. Keep reading to learn more about our Rising Star, Roxette!


What inspired you to start a YouTube channel?
I’ve always had a huge passion for beauty and makeup because of my figure skating background. When I first discovered the beauty community on YouTube, I watched Annie Jaffrey and Zoella constantly. They both inspired me so much – I just love the positivity and inner beauty they both portray. I’m pretty sure I watched through every single one of their videos and at that point, wanted to try creating a video of my own. Granted it was one of the worst videos I’ve ever seen (definitely cringe-worthy lol)… but everyone has to start somewhere, right? 😉

What is your favorite type of video to make?
I love doing Chit Chat GRWM’s, Celebrity-Inspired looks and Everyday Makeup tutorials!

What advice do you have for someone who is thinking about starting a channel?
Be yourself and never give up! I know that may sound cliché, but it’s so true! I’m a firm believer that the best way to stand out amongst the crowd is to be true to who you are. When I first started my channel, I was super shy in front of the camera. I was afraid of what people would think of me while watching my videos, but once I let go of that fear I was able to genuinely be myself on camera. Never ever give up on your goals and aspirations. Dedicate your heart and soul to what you’re passionate about and you will be successful at whatever you put your mind to.

Describe your ideal everyday makeup look.
I’ve been really into “No-Makeup Makeup” looks lately. Concealer, light bronzer and lots of glow!

Where do you see yourself in 10 years?
I’m not sure exactly where I’ll be in 10 years – I just know I want to be happy whatever I’m doing!

What is your best beauty secret?
Water, water, water! Staying hydrated is SO important! I notice a huge difference in my skin and the way my makeup applies when I make sure to stay hydrated. If you know me, I bring my water bottle everywhere I go so I’m constantly hydrating!

You create so many new looks every week; where do you find your inspiration?
I find inspiration from everything around me whether it be fall leaves, celebrity makeup looks, a beautiful sunrise – beauty is all around us!

If you could only use one makeup product for the rest of your life what would it be?
OMG! This is tough. Hmm probably a concealer… I’d have to go with NARS Radiant Creamy Concealer – it’s one of my ride or die products because it’s lightweight and doesn’t budge!

What do you consider your “signature” makeup look?
Bronzed and Glowy Glam!

What are your top 3 favorite Sigma products or brushes?
This one is easy!
Standout Eyes Gel Eyeliner in Wicked
E06 Winged Liner Brush
F42 Strobing Fan
I could not live without ANY of these!


Connect with Roxette!
YouTube | InstagramTwitter
Snapchat: rox93

Sigma’s Rising Star: Hailie Barber!

AF_NL_12-19_RisingStar_HailieBarber-02Meet our December Rising Star, Hailie Barber! Hailie is a spunky beauty influencer who loves to play with color and glitter. Keep reading to learn more about our Rising Star, Hailie!

What inspired you to start your youtube channel?
I was inspired to start my YouTube channel just because I loved watching makeup tutorials in my free time. I still do! I was always so fascinated how you can begin looking one way and then completely transform your entire look. Watching makeup tutorials took up a good chunk of my time and I was always practicing makeup and recreating the looks anyway, so I was like, why not give this a shot myself? Best decision I’ve ever made.

What advice do you have for someone who is thinking of starting a channel?
My advice to anyone thinking of starting a channel is to just go for it. Pick a day and sit down and go do it! There is never a “right” time and you don’t need fancy equipment to just start out. You build a following by creating good content, showing passion, and by just being you. There’s nothing to be nervous about – you just gotta do it!

Describe your ideal holiday makeup look?
My ideal holiday look is pretty classic, something bold and smokey with lots of glitter!

Where do you see yourself in ten years?
In ten years I’d like to be working for a makeup company and helping with all the creatives. It’s a dream of mine to start getting into the design aspect of it all, and really create something magical! 

What is your best beauty secret?
My best beauty secret… That’s so hard because I always spill my “secrets” all over YouTube, haha! One of my favorites though, is to get your blending sponge nice and damp and then pick up a ton of translucent powder, almost like you’re about to bake your face, and then pat that along your under eye area! The damp sponge will melt the powder into your skin and give you an airbrushed finish with no creases!!

Your looks are always so fun and colorful; where do you find your inspiration?
I find inspiration for my colorful looks from just about anything. I love looking through fashion magazines and drawing inspo for their color schemes, but honestly I could be looking at a box of Captain Crunch and be like, wow, those colors would make for an amazing eye look!

What do you consider your “signature” makeup look?
My signature makeup look is probably a warm toned smokey eye with a pop of shimmer, a strong highlight and contour, and a matte nude lip! Possibly boring, but it’s my go-to!

What are your top three Sigma products or brushes?
F80 Flat Top Kabuki – If you don’t own that brush yet, what are you doing honestly because it’s a GAME CHANGER.
Sigma Spa® Brush Cleaning Mat –  It makes cleaning your brushes so much more quick and easy!
SigMagic™ Brushampoo™ – I can’t get over how well it cleans my brushes – they look brand new!

Connect with Hailie!
YouTube | Instagram | Twitter
Snapchat: xhailiebarberx

On Point Brush Collection

In between the basics are the details. The On Point brush collection features 8 detail-driven tools created with the beauty buff in mind. These specifically designed brushes help solve small challenges in makeup application, such as creating a perfectly edged lip, lashes coated from base to tip and a smooth eyeliner application. Although categorized for ease of identification, we encourage the artist in everyone to use our makeup brushes in unique and surprising ways. This collection was designed to assist any artist or makeup junkie, beginner to advanced, put those final touches to any look. Each brush was developed with a specific detail in mind. Whether it is applying mascara all the way to the root of the lash, or creating the sharpest lip line anyone has ever seen, these brushes have the smallest detail covered.




E04 Lash Fan Brush 


The E04 Lash Fan Brush allows for deep and controlled application of mascara along the full length of the eyelash. Excellent for clean up after eye shadow dust has settled on the lashes or to add a loose glitter or pigment to wet mascara for a unique effect.


E41 Duo Fibre Blend™ Brush


The E41 Duo Fibre Blend™ Brush is great for a precise crease application. This blending brush features a duo-fiber tip for an airy, well-blended effect. The must-have tool will quickly become your favorite blending brush.


E43 Domed Blend™ Brush


The E43 Domed Blend™ Brush easily darkens the outside corner of any makeup application while simultaneously, softly blending it. The ingenious eye brush flawlessly blends cream or powder formulas with a comfortable, rounded brush head.


E62 Cut Crease Brush


The E62 Cut Crease Brush allows for smooth, precise application of a flawless cut crease look. Application of cream and powder products is simplified with the firm, thin angled tip that glides across the skin without tugging.


B12 Bent Liner Brush


An industry favorite, the B12 Bent Liner Brush features a bent ferrule. The eye liner brush helps offer precise lining with the unique angle to get in close along the lash line. Professionals often use this versatile brush for lip liner or brow gels.


L04 Detailed Lip™ Brush


The L04 Detailed Lip™ Brush allows for precise application of lip color. The small, rounded lip brush is also perfect for cleaning up the lip line with concealer. This smaller version of our top-selling E30 Pencil brush is versatile and can be used for eyes, lips, brows or for stippling concealer onto spots or scars.


L06 Precise Lip Line™ Brush


The L06 Precise Lip Line™ Brush features a sharp, flat brush head. This small and flat-topped lip brush expertly lines and edges any lip application with extreme control and precision. This brush is also great for use on the waterline or to create hair-like strokes in the brow.


SigMagic™ Brushampoo™

Brush cleansing is a breeze thanks to the latest in brush care from the leaders in innovation. The 100% natural virgin coconut and palm oil formula melts into brushes, effectively whisking away deeply embedded makeup and harmful bacteria. You’ll be left with pristine brushes for a flawless application, plus better behaved skin. This one-of-a-kind brush cleanser is free of fragrance, parabens, and sulfates. Take the stress out of brush cleansing with SigMagic™ Brushampoo™.

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SigMagic™ Brushampoo™ is a groundbreaking product created to take brush care to the next level. Combine SigMagic™ Brushampoo™ with any of our award-winning Sigma Spa® products for the deepest clean possible. Fragrance, sulfate and paraben free.

Dry’N Shape® Spa

The PATENTED Sigma Dry’n Shape® Spa was designed to clean, dry, and reshape brushes using one innovative gadget. Combining the best of SigmaSpa®’s patented textures and Sigma Dry’n Shape® Tower technology, the Sigma Dry’n Shape® Spa brings a new level of efficiency to brush care. The compact design and universal fit make it ideal for travel and holds up to 18 brushes at one time.

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Freshly Baked + Glowing Collection


Who said a full face needs to be heavy? Keep your look light and long lasting with the Freshly Baked & Glowing Collection. We’ve seen tried-and-true, professional baking and highlighting techniques become wearable trends for every beauty-lover, and we created the tools for you to pull off the look in a way that looks fresh, luminous and flawless all day. Each of the five brushes is designed to perfectly set, sweep and strobe the skin for a youthful effect. Get creative with the multi-use brush set, soon to be your favorite tools for setting, highlighting and beyond.

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F06 Powder Sweep™ Brush


The F06 Powder Sweep™ Brush is designed to apply and sweep away setting powder. The small, fluffy face brush is the perfect size for use under the eye, below the cheek and on the forehead to dust away powder with precision. You will also love this SigmaTech® tool for bronzer or blush.


F42 Strobing Fan™ Brush


The F42 Strobing Fan™ Brush features short, soft and dense SigmaTech® fibers. The highlighting brush is designed to flawlessly apply and diffuse powder and cream products on the cheekbone, down the nose, above the lip and at the center of the forehead. This strobing tool will quickly become a staple in your everyday look.


F79 Concealer Blend Kabuki™ Brush


The F79 Concealer Blend Kabuki™ Brush is a small, tapered brush designed to apply and blend concealer and color-correcting formulas. Use a patting or stippling motion to perfect application under the eye or on the face. Use with cream, liquid or powder to the skin.


F89 Bake Kabuki™ Brush


The F89 Bake Kabuki™ Brush has a deeply-angled brush head with a flat edge at the top, designed to press on setting powder. Use the edge to get close under the eye or to define angles of the face. PRO Tip: Spritz the fibers with water before picking up product for extra control to prevent fall-out. You will also love this brush for foundation and contour application.


P89 Bake Precision™ Brush


The P89 Bake Precision™ Brush is a deeply-angled brush with a flat edge at the top for pressing on setting powder in hard to reach areas. This is the smaller version of the F89 Bake Kabuki™. This brush also applies concealer and contour perfectly.