What is Affiliate Marketing?

Affiliate marketing is a performance based marketing strategy where affiliates promote their merchant’s products through their own devices and receive compensation from every sale made. This marketing strategy is a multibillion-dollar worldwide industry which has experienced extensive growth since its inception in the early 1990’s.

Once you have been accepted into the Sigma Beauty affiliate program, you will receive a unique tracking link that corresponds to the Sigma website. This affiliate link is very important, as it is the only way to track a sale made through your efforts. When you post your link in a YouTube video, blog post, etc., anyone who clicks on it will be re-directed to the Sigma website. From there, if the viewer decides to purchase a product, you will receive commission from the order they place.

The amount of commission made solely depends on the affiliate and how they choose to promote Sigma Beauty and it’s products. Whether it is through a banner advertisement, product review, or giveaway, it is up to the affiliate to decide which marketing strategy works best for their viewers. Affiliate marketing is a great tool for bloggers and YouTubers to use and is very easy and flexible to work with. There are no requirements or restrictions about how often or how much you talk about Sigma, but generally you will earn more income from the program the more you promote it. As an affiliate, you are Sigma’s sales force, and we depend on you to get the word out about our products! In return, we are more than happy to compensate you through monthly commissions and bonuses.

It is important to know basic affiliate terminology that you will read throughout the Sigma Beauty Affiliate Blog. Below you will find terms that appear in many posts, newsletters and websites about affiliate marketing:


Referred to as a Media Partner on the Impact Radius platform, an affiliate is an independent marketer who promotes a business and is paid on a performance basis.


A text link embedded with an affiliate’s unique tracking code.


The ratio of sales to the total number of clicks received. Learn how to calculate your conversion rate here.


A hyperlink that leads to a specific product page instead of the homepage.


Also known as an affiliate. Independent marketer who promotes a business and is paid on a performance basis.


The affiliate marketing method utilized by Sigma. Affiliates receive 10% commission on every completed sale generated by a new customer.


Otherwise known as a Social Security Number (SSN). A Tax ID is needed for US citizens/permanent residents when applying to the Sigma Affiliate Program.


The rules and regulations that an affiliate must agree to and follow in order join and remain a member of an affiliate program. You can access the Sigma Affiliate Program Terms and Conditions here.